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ICICI Bank announced the winners of the second season of 'Creative Masters', a unique online drawing competition which connected with lakhs of participants, felicitated select winners and mobilized funds for the welfare of under-privileged children.
As many as 14.92 lakh participants from various age groups took part in the contest and made depictions on three themes - 'Family and friends', 'Nation' and 'Planet'. Aditi Rao, a 6 year old girl hailing from Bengaluru was adjudged the national winner. As a prize, she won a trip to Hollywood along with her family. There were 138 winners from other categories who won various prizes including gaming consoles, tablets and cycles.
Speaking about the initiative, Ms. Chanda Kochhar, MD & CEO, ICICI Bank said, “The second season of the ‘Creative Masters’ programme has received a stupendous response. With nearly 15 lakh registrations this season, we believe this initiative has struck a chord with a larger section of people. Moreover, the contest has managed to provide a strong platform for budding artists handpicked by an eminent jury, to showcase their talent.”
As part of the Creative Masters programme, ICICI Bank donated Re.1 for every registration. This amount aggregating to Rs.14.92 lakh was donated to Snehalaya, an NGO looking after the welfare of children and women. Further, the winning entries are being sold online at www.icicibank.com/artsnyou to mobilise additional funds to be donated to Snehalaya.
The proceeds from last year's Creative Masters helped 256 under-privileged children associated with Snehalaya to procure books.
The winners of the competition were adjudged by a jury comprising Professor G.G. Waghmare, Dean at Sir J.J. Institute of Applied Arts, Uday Parkar, Director of the creative agency, Breathing Space and Shilpa Joglekar, a JJ School of Art alumnus and the former Dean of Rachana Sansad Academy of Fine Arts and Craft, Mumbai.
ICICI Bank engaged with various schools and housing societies across the country to encourage people to participate in this season of 'Creative Masters' for supporting the social causes.
About ICICI Bank Ltd: ICICI Bank Ltd (NYSE:IBN) had consolidated total assets of US $ 132.17 billion at March 31, 2015. ICICI Bank's subsidiaries include India's leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank's presence currently spans 17 countries, including India.
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