Business Wire IndiaInfinite Analytics, a company out of MIT, enhances shopper experience by powering personalization at the first all-digital Van Heusen Style Studio located in the heart of Bengaluru, in Indiranagar.
Van Heusen, the power brand from Madura Fashion & Lifestyle portfolio, has been redefining the Indian fashion landscape ever since it entered India in 1990. And recently, the brand did that once again by unveiling its first flagship experience store called VAN HEUSEN STYLE STUDIO that redefines the rules of apparel retailing in the country. The ultra-modern store, which is located in Indiranagar, offers an immersive shopping experience enabled by cutting-edge technology, for its discerning consumers.
This is the first attempt of the decades old retailer, using the virtual space for selling. The brand morphs into a more tech-savvy brand, at a time when shoppers are switching to shopping on the Internet. Van Heusen Style Studio is focusing on elevating the shopping experiences for their consumers and at the same time simplifying the shopping process through the use of various digital experiences.
To offer personalized interactions, they partnered with Infinite Analytics, a predictive analytics and personalization company. Shoppers are provided with personalized style recommendations, consultants, in-house stylists and style recommendation apps, all under one roof.
Mr. Vinay Bhopatkar, COO of Van Heusen and People, said: 'By bringing in cutting-edge technologies combined with personalized interactions in this store, we have transformed apparel shopping in a brick & mortar store into a whole new personalized shopping experience. Infinite Analytics was our first choice based on our experience with them with our sister company, and on their robust predictive analytics technology.
According to Akash Bhatia, Co-founder & CEO, Infinite Analytics, “Infinite Analytics is the only company to have successfully bridged the online and offline worlds when it comes to personalization using analytics. Van Heusen is at the forefront of cutting edge digital technologies revolutionizing the store, and we are glad to be a part of their journey into the future.”
About Van Heusen:
Van Heusen is India's No. 1 premium lifestyle brand for professionals. With a rich heritage of 128 years in United States of America, the brand entered India in 1990. Over a period of its 25 years of history in India, Van Heusen has emerged as a fashion authority for the ever evolving Indian professionals becoming the go-to source for the latest in fashion trends as well as for expert advice on what to wear, when to wear it and how to wear it. Today, Van Heusen is not only the most preferred work wear brand, but also effortlessly straddles entire spectrum of occasions like casuals, ceremonial and party wear.
The brand embodies the positioning, 'POWER DRESSING'. Van Heusen customers are the corporate leaders for whom elegance and style are not just fads, but a philosophy. Thus the Van Heusen range is modern, minimalistic and timeless in design and is distinguished by high quality. Van Heusen with its distinctive and fashionable range of products helps the corporate leaders create their best impact, as much for his style as for his substance.
About Infinite Analytics:
Infinite Analytics is a company founded out of MIT that specializes in Deep Machine Learning and Predictive Analytics. Their Analytics Platform merges data from multiple sources (customer demographic data, transactions data, loyalty program data, third party data, open data) to create a 360-degree view of the user. Their NLP, Semantic and Predictive Analytics Algorithms detect and predict patterns in the merged data with the end goal of increasing revenues for clients.
Their clients include some of the biggest names in Retail and E-Commerce worldwide like AirBnB, Comcast, B2W Digital, BabyOye, Croma Retail, eBay, Future Group, Infibeam, NBA, NDTV Retail, Trendin amongst many others. Infinite Analytics has a super team from MIT with backgrounds in e-commerce, technology, data analytics, cognitive sciences, particle physics and image recognition, along with super advisors in Sir Tim Berners-Lee - the inventor of the World Wide Web, Deb Roy - Chief Media Scientist at Twitter, Erik Brynjolfsson – Director of Center for Digital Business at MIT, and Rosemary Leith – Director of World Wide Web Foundation.