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03:32 AM | Tue, 26 Jul 2016

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Vu Takes the Lead in Affordable Ultra HD TVs with the Launch of its New Range in the India Market

175 Days ago

Business Wire India

  • Brings the top models showcased at CES 2016 Vegas
  • Takes lead over Sony, Samsung and LG in the competitive Ultra HD 4K segment in association with Flipkart
Vu Technologies, the California-based luxury television company, delivers way beyond expectations yet again with the launch of its new range of televisions from 40 to 65 inches. The new range has been unveiled in association with Flipkart. These televisions were earlier showcased at CES 2016 in Vegas and range from Rs 20,000 for Play smart models to Rs 37,000 for the Iconium smart models. In addition, the four Iconium smart 4K models are Netflix-enabled with an in-built app and a dedicated Netflix and YouTube button on the remote to offer compelling in-house entertainment.

The famous Iconium series will see the addition of five models – 65" 4K Smart, 55" 4K Smart, 50" 4K Smart, 43" 4K smart, 40" 4K smart – offering high definition Ultra HD, digital dBX, smart features and social media connectivity. The Play series, which has models like 32” smart & 48” smart with a ripple-free picture as a result of the in-built ADS panel technology & Android 4.4 OS, making social connectivity and browsing a natural part of the television experience. 

Devita Saraf, who is also the CEO for the brand in India, has taken the lead to be the brand ambassador for Vu Televisions. The intention is to enable customers to interact with the brand for greater mutual trust, an integral aspect of the Consumer Durable industry.
Commenting on the launch, Devita Saraf, CEO Vu Televisions, said “Continuing with our constant endeavour of enhancing the product experience, we at Vu, have announced the availability of accessible 4K technology in India. To support this, we have associated with Flipkart. This gives an immense boost to the distribution, customer service and affordability of Vu TVs. We are confident of maximizing our sales for these premium models going by the success achieved in the past.” She has also taken the lead to be the brand ambassador for Vu Televisions. The intention is to enable customers to interact with the brand for greater mutual trust, an integral aspect of the Consumer Durable industry.
Amit Bansal, Business Head - Flipkart commented, “The exclusive launch of the latest Vu models on Flipkart greatly strengthens our partnership. Vu Luxury Televisions has been the undisputed leader in the 4K and smart television category and have witnessed 150% growth last year on our platform. The association is also in alignment with our objective of offering our patrons the best designs and highest levels of technology at highly competitive prices. We will be looking to augment this upcoming brand’s market share to 10% using our online clout.”    
Vu is now an entertainment appliance brand with integrations from Netflix, Youtube, Gesture gaming and launching Apple and other apps on its TV platform. It has witnessed CAGR of 170% with 200000 TVs sold this year and is set to double the volume to 400000 TVs by next year.
Vu owes this growth to enhancing product quality and adding more features to its customer services such as WhatsApp-based service, Smart TV hotline, expert chat and more.
The entire range is exclusively available to customers on Flipkart.
Listed below are the product details with their MRP:
24” – 24E6545 Full HD 11500
32” – 32K160M Rev-D HD Ready 16000
32” – 32D6545 Full HD 20000
32” - LED32S7545 HD SMART 21000
40” – 40D6575 Full HD 25000
43” - LED43D6535 Full HD 28500
48” – 49D6545 Full HD SMART 46000
50” - LED50K160GP Full HD 40000
55” - LED55K160GAU Full HD 50000
40” - LED40K16 UHD 4K Ultra HD SMART 40000
43” - 43S6535 4K Ultra HD SMART 46000
50” - LEDN50K310X3D 4K Ultra HD SMART 56000
55” - LTDN55XT780XWAU3D 4K Ultra HD SMART 70000
65” – LTDN65XT780XWAU3D 4K Ultra HD SMART 120000
For more information, on this progressive development from Vu, visit
About Vu

Incepted in 2006, Vu is an idea-driven company with Display as a platform based out of California and Mumbai. We believe that display is the new paper. We use displays to show content, share content, create content and more. We make screens from 2" gadgets to 20 feet video walls. We are specialized in display and display-oriented products that are an integral part of your home or office or hospital or mall or airport. However, it is as much about the senses as it is about the science. Our products are easy to use, interactive and most pleasing to the eye. Presently we have LED TVs, UHD TVs, Curved TVs, Digital Signage, Videowalls, and Touchscreens.

Flipkart is India’s largest e-commerce marketplace with over 60% market share in mobile commerce. With a registered customer base of 50 million, Flipkart offers more than 30 million products across 70+ categories including Books, Media, Consumer Electronics, Furniture, and Lifestyle.
Flipkart is known for its path-breaking services like Cash on Delivery, experience zones and a 30-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. With 80,000 registered sellers, Flipkart has redefined the way brands and MSME’s do business online.
Launched in October 2007, Flipkart has become the preferred online marketplace for leading Indian and international brands and is valued at $15.2 billion today.  Over 75% of Flipkart’s traffic come via the mobile device and with industry leading introductions like Ping, Image search, and Flipkart Lite, Flipkart has revolutionized digital shopping in India. Clocking over 10 million daily visits, Flipkart’s technology has enabled it to deliver 8 million shipments per month.

Photo CaptionMr. Amit Bansal - Business Unit Head - Flipkart & Ms. Devita Saraf, CEO, VU Televisions

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