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Companies that can Shift their Focus from Commodity to Customer will have a Strategic Advantage

137 Days ago

Business Wire India
Harvard Business School (HBS) will host an executive education program titled ‘Leading Growth Through Customer Centricity—India’ from February 22 - 25, 2016 at the HBS style classroom at Taj Land’s End in Mumbai. The program will focus on how to build a customer-centric organization by recognizing market segments and implementing segment-specific strategies, thereby expanding market share.

Participants will learn how to:
  • Define the characteristics of a customer-centric organization
  •  Identify actionable market segments and implement segment-specific strategies
  •  Develop a comprehensive blueprint for sustaining a customer-driven organization
  • Transform your organization by centering the business 

“It is a business imperative for companies to transform marketing strategy, programs and channels to capitalize on new market conditions while delivering strong financial performance. By examining each issue from varied vantage points in the course of the program ‘Leading Growth Through Customer Centricity—India’, organizations will gain in-depth understanding of the steps needed to achieve customer centricity,” said Professor Ranjay Gulati, Jaime and Josefina Chua Tiampo Professor of Business Administration, Unit Head, Organizational Behavior, Chair, Advanced Management Program.
This highly focused program presents the vision, strategy, and leadership prerequisites for leading and growing a customer-focused organization in India and beyond. Senior leaders will gain critical insights into the process of change, beginning with their corporate mission.
‘Leading Growth Through Customer Centricity—India’ is designed for Chief Executive Officers, Chief Operating Officers, Chief Administrative Officers, Presidents, Managing Directors, Chief Human Resources Directors, and executives holding similarly high positions, who have more than 15 years of experience working with large, established business-to-business or business-to-consumer companies. ­

“With India's improving business environment, companies need to explore how to align an organization's processes, incentive and control systems, leadership and culture, and formal organizational structures to attain customer centricity. This program will analyse case studies featuring real-world examples of customer relations management from the banking, hospitality, retail, transportation, technology, insurance and medical device industries,” said Professor Rajiv Lal, Stanley Roth, Senior Professor of Retailing.

As with all HBS Executive Education programs, the India portfolio is taught by distinguished HBS faculty using the renowned HBS case method. Faculty lectures, interactive exercises, and diagnostic assessment tools create a dynamic learning environment.  The program aims to build long-lasting relationships via the professional network that is created through close interaction with an elite group of Indian and global peers.

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